Adapt Arquitetura & Interiores
2023
Logo Design / Branding
Branding & Identity Design, Presentation Design, Color Theory
Adapt Arquitetura & Interiores, an architecture and interior design firm, approached me with a vision to redefine their brand identity. Their mission centers around flexibility and adaptation in the ever-changing world of architecture, while ensuring that every design reflects their clients’ unique needs. The branding needed to evoke the essence of continual evolution in their design process, symbolized through the concept of an open and welcoming home.
Adapt wanted me to do a full rebrand for their company, that would visually communicate their principles of modern adaptive design. Their ask included creating a versatile logo that reflected their vision of "continuous adaptation," as well as developing branding elements to be applied across all platforms—business cards, stationery, and social media.
My approach to this design was creating logo that unites modern design, adaptability, innovation and architecture. I aimed to achieve that by creating and combining continuous lines that form the outline of a house. The color palette of earthy greens and gold adds a sense of professionalism, calmness and warmth, while the clean typography enhances the modern feel. I extended these elements into their full brand guidelines, to make sure this was a consistent look across all platforms, from their business cards to their social media assets, creating a strong and memorable brand identity.
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