Fictional
2023
Logo Design
Adobe Photoshop, Adobe Illustrator
CocoaMelt is a brand crafted for those who find joy in indulgence. The goal was to create a visual identity that would not only reflect the sweetness and luxury of their artisanal chocolate products but also appeal to a modern audience. From the name to the design, every element needed to evoke warmth, elegance, and a playful sense of indulgence.
CocoaMelt sought a brand design that was visually enticing and consistent across packaging, social media, and marketing materials. The challenge was to develop a concept that blended sweetness with a modern edge, creating a memorable identity that resonated with chocolate lovers. They needed a unique color palette, playful patterns, and packaging designs that would reinforce the delicious nature of their products and drive engagement.
Drawing inspiration from the charm of chocolate, I designed a cohesive brand identity featuring playful typography and a warm color palette. Rich chocolate brown, light pastel yellow, and soft rose tones combined to create a sense of sophistication with a touch of fun. I also designed a custom pattern featuring chocolate bars, truffles, and logo elements, used across packaging and social media. This ensured a consistent, mouthwatering visual experience. From product wrappers to Instagram layouts, every detail worked together to captivate the audience and convey the brand’s sweet and modern personality.
