Josiane Caparroz
2019
Logo Design / Print Design
Adobe Photoshop, Adobe Illustrator
Delícias da Jô is a home-based confectionery business specializing in handmade chocolates. The business’s signature dessert is the beloved Torta Holandesa (Dutch Chocolate Pie), which became an essential inspiration for the visual identity. Before having a proper brand logo, the business struggled to attract new customers, relying solely on word of mouth. The owner felt that her lack of branding limited her ability to grow, particularly on social media.
The client needed a logo that captured the essence of her business—homemade sweets with a touch of warmth and elegance. She wanted the visual identity to feel approachable and reflective of her most popular dessert, the Torta Holandesa. The challenge was to create a logo that would not only represent the dessert but also feel timeless and scalable across business cards, packaging, and social media.
Inspired by the pie’s shape, I designed a circular logo featuring a stylized slice to represent the Torta Holandesa, combining chocolate and cream tones to reflect the product’s essence. The elegant yet friendly typography helped convey the warm, homemade vibe of the brand while maintaining professionalism. Since launching the logo in 2019, Delícias da Jô has expanded significantly, especially on social media. With a strong visual identity in place, the business gained more visibility, leading to increased engagement and a growing customer base.
